Nadia Nima Builds Bespoke Wine Country Concierge Service NIMA BLACK

Nadia Nima, founder and owner of Napa Valley-based chauffeur and concierge firm NIMA BLACK, is expanding personalized itinerary design and private transportation across Napa, Sonoma, and the San Francisco Bay Area in November 2026 after running the business for 2.5 years (two and a half years), according to a profile by Napa Valley Register business editor Jennifer Huffman.

Featured in the newspaper's weekly 10 Questions interview series (spanning items 1, 2, 3, 4, 5, 6, 7, 8, 9, and 10), Nima explained how her firm coordinates airport pickups, private winery visits, multi-day itineraries, and private dinners.

"NIMA BLACK is my interpretation of hospitality in Napa Valley," Nima said. "I've been on the receiving end of wonderful hospitality, and being on the other side of it has been so rewarding. I love creating moments for people that I would want to experience myself."

From Alameda E-Commerce and Stemware Design to Wine Country Concierge

Before relocating to Napa Valley in 2024 to deepen her wine education and expand AugustSeptember, her artisanal stemware brand, Nima spent over 15 years building businesses centered on photography, design, and creative direction. Her first job was launching her own e-commerce venture based in Alameda.

When she launched NIMA BLACK 2.5 years ago, she started with private chauffeur transportation before discovering that guests sought tailored curation and local decision-making throughout their stays.

• Precision and Discretion: Naming the Cheval Blanc Maisons as an operational benchmark she admires for behind-the-scenes precision, discretion, and coordination, Nima noted that maintaining personal attention rather than transactional scheduling is the central challenge as a boutique hospitality firm grows.
• Connecting Established Institutions With Independent Makers: Nima urged closer collaboration between Napa Valley's established hotels and wineries and its independent entrepreneurs. "A recommendation from a hotel, a winery or a trusted local can introduce someone to an entirely different side of Napa," she said, noting that 1 introduction from a hotel concierge has frequently led guests to retain NIMA BLACK for their entire stay.
• Community Ties and Youth Mentorship: Outside of her concierge work—which can be reached at 707-337-7269—Nima cited The Father's House in Napa Valley as her favorite local nonprofit and expressed a long-term goal of creating mentorship opportunities for young people to develop creative and entrepreneurial skills.